There are lots of factors to consider before paying over your hard
earned cash to advertise your vacation home on a vacation
rentals website. Some of the most important factors are listed
below. See also the reviews we have provided
of some of the best sites.
Target vacation rentals sites that attract a lot of visitors. The larger sites invest more in advertising and hence are likely to
attract more visitors. Generally, the more traffic a site gets, the
more enquiries you will get, so it is worth considering the larger
sites e.g. vrbo.com
.You can use Google or one of the other search engines to get an
indication of the most "searched" vacation rentals sites, but it's
worth also cross checking this with other indicators. For example, you can get
an indication of the level of traffic that a particular site
attracts at alexa.com
However, keep in mind that a site with 10,000 listings need to
attract 10 times as much traffic as one with 1,000 listings in order
to have the same number of visitors per listing.
Ensure that the vacation rentals site addresses your
target customers / geography : Some sites specifically target
travellers to a specific region / country e.g.
Browse the pages of our geographic vacation rentals sites including
US Vacation Rental Sites ,
European Vacation Rentals by Owner Sites
France Vacation Rentals by Owner Sites
Spanish Vacation Rentals by Owner Sites
. If your property is in an unusual location, you may want to
consider a site that specializes in properties from that location.
Also, some sites target potential renters in specific geographies,
either through their advertising ( e.g.
advertises to the UK market ) or by offering specific language
support ( e.g.
homelidays offers support in 7 different languages)
Consider vacation rentals sites that are
user-friendly for renters. Some sites offer neat features, such
as the ability to save "favorite" properties
or search for properties that are available for specific dates
). Some also allow renters to post and read
. Some allow users to search by keyword ( e.g. vrbo.com
Ensure that the vacation rentals site is easy for you
to use and update as an owner / advertiser. Most sites offer the
ability for you to modify your listing and photos and allow you to
update your availability calendar. Some also offer tracking of
statistics, including the number of times your site was searched or
viewed, as well as the email that you have received e.g.
This can be really valuable in assessing how effective the site is
at attracting potential renters. ( Of course, you still need to be
able to convert those viewings into paying renters : for advice on
making your vacation rental listing effective see
Ensure that the vacation rentals site is cost
effective : In general, you will pay more for the well established /
larger sites, with annual advertisements typically around $125-$150
per year. This will easily pay for itself with even one successful
rental, but you may want to shop around to determine the best value
option. Some sites ( e.g.
holidaylets) offer free trial periods
and it it certainly worth trying those to determine if they result
Rentalsfrance.com has an unusual pricing model that allows you
to pay per enquiry or per week rather than the normal annual
List your vacation
rental home on several vacation rentals site :
Our research indicates that most vacation home owners list on at
least 3 paid vacation rentals sites, as well as several free
vacation rentals sites.
Consider listing on one or two of the larger sites, plus perhaps a
couple of specialist regional vacation rentals sites. An annual
budget of $300 / year is still very cheap compared with other
advertising options. Don't forget to take advantage of sites
offering trial offers, although usually these are "once in a
lifetime" offers, so you won't be able to this more than once.
your vacation rental subscriptions, compare your cost per enquiry / cost per booking
: This is the most effective overall measure of how effective an
owner holiday / vacation property rental site is for your particular
property. As a benchmark,
allows you to pay on a price / enquiry and offers pricing as low as
GBP 1.33 per enquiry. (Note : you can choose not to respond to
specific queries and these are free.)